Why Print Newsletters Are Superior to E-Newsletters
(or, Why Buy a Newsletter if No One Reads It?)
Petwise Press newsletters dedicate the entire front and back pages to your practice! Your customized layout is what readers see first.
The "canned" e-newsletters and online newsletters that many veterinarians use today lack any customization, and therefore do little to bond clients to their practice.
Online newsletters often have low readership. If you have one, ask your webmaster to gather statistics on how many people actually view it—the low numbers may disappoint you.
Online readers are "browsers", unlikely to read an item (or go back to one) they perceive as too long or tedious.
The average American receives far more e-mail than "snail-mail" these days, and studies show most perceive it as a nuisance.
Surveys show that well-written, graphically pleasing newsletters mailed to clients homes have high readership, and are likely to be shared with others.
Printed newsletters can easily be read one article at a time, and they're portable, readable anywhere.
Studies have shown that clients really look forward to receiving a good newsletter in the mail, and grow to expect that quarterly "treat".
